Name: Ed Moed

Title/Position: Managing Partner and Co-Founder

Company: Peppercomm

Business Description: Strategic communications and marketing

Chapter: New York


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Ed is responsible for overall agency oversight and leadership, acquisition of new resources, strategic planning, service development and new business. He led the development efforts of Peppercomm's proprietary measurement tool, Business Outcomes, which allows clients to measure any type of public relations or marketing program in a cost-effective, simple and valid way. He also created the firm’s crisis management preparation offering for clients as well as Brand Squared, Peppercomm’s licensing division.

Ed has been named to B2B Magazine's ‘Who's Who’ list, was a finalist in Ernst & Young's prestigious ‘Entrepreneur of the Year’ award and also was instrumental in Peppercomm’s being named ‘Agency of the Year’ by PR Week magazine. Ed has provided expert commentary on a host of measurement, public relations and partnership subjects for such media as: CNN, FOX News, Marketing News, BrandWeek, Entrepreneur Magazine, Inc., PR News, and PR Week.

Before creating Peppercomm with Steve Cody, Ed was a partner at Brouillard Communications, an integrated communications agency within the J. Walter Thompson Company. He also served as vice president and leader of the professional services group at Earle Palmer Brown. At Lobsenz-Stevens, a mid-sized public relations agency, Ed handled the marketing efforts for several key clients. He began his career with R.C. Auletta & Company.


Hometown: West Hartford, CT

Favorite sports team: The World Champion NY Giants

Favorite city for travel: Singapore

Favorite book: Exodus

Memorable PR Homerun: In 1992, on the verge of losing a client, Ed averted an 11th hour crisis by nailing big USA Today and CNBC feature stories for the consulting firm's CEO. These hits changed the CEO's mind and he decided to keep the relationship alive…until he fired us three months later.