Name: Arlene Manos
Company: Rainbow Advertising Sales Corporation
Business Description: National Advertising Sales
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As president of national advertising sales, Arlene Manos is responsible for overseeing the advertising sales efforts for Rainbow Media Holdings LLC's two ad supported national networks AMC, the network that defines what it means to be a classic media brand today; and WE tv, the network dedicated to making emotional connections with women. Rainbow National Advertising Sales is a division of Rainbow Advertising Sales Corporation (RASCO), the advertising arm of Rainbow Media Holdings LLC. In this role, she directs the strategic development of AMC and WE tv's multi-platform ad sales efforts and manages a staff of nearly 80 members in offices located in New York, Los Angeles, Detroit, Chicago and Atlanta.
Ms. Manos has held her current position since 2002. She joined RASCO to launch ad sales at AMC and oversee sponsorships for WE tv. In 2003, she spearheaded WE tv's efforts to become a fully ad supported network. She has since then built successful advertising revenue streams for both networks and brought in numerous key advertisers, including Ford Motor Company for AMC and Hewlett Packard for WE tv. Ms. Manos' responsibilities were expanded in October 2006 to include oversight of fuse Ad Sales.
Prior to joining RASCO, Ms. Manos worked at A&E Television Networks, with her last post as senior vice president of national advertising sales. During her time there, she held a number of sales management positions, including vice president of national advertising sales, regional vice president of eastern advertising sales and director of New York sales. Ms. Manos joined A&E Network in November 1988 as an account executive. Previously, she served as an associate publisher of Manhattan, Inc. magazine, a retail sales manager at WABC-TV in New York and as an account executive at CBS Cable.
Ms. Manos earned her Bachelor of Arts degree in English from Trinity College in Washington, DC. She serves on the National Sales Advisory Committee of the Cabletelevision Advertising Bureau (CAB) and is president of the Advertising Women of New York (AWNY).